Exchange - How the public use digital technology to interact with the film

The film used different digital media to interact with the audience. Facebook fan pages were one of the ways in which they did this. The members of the page got to write to the team and see sneak previews of trailers and images etc.
The film also has a personal twitter.
On the official film webpage, there's various links to post your opinions as fans and play games, see the cast, view images, trailers and ways in which to purchace the film.

Exhibition - Audience Reaction

Press coverage:Todd McCarthy (Variety) praised it for its "moments of delight, humor and bedazzlement", but then said "it also becomes more ordinary as it goes along, building to a generic battle climax similar to any number of others."
Michael Rechtshaffen (The Hollywood Reporter) said "Burton has delivered a subversively witty, brilliantly cast, whimsically appointed dazzler that also manages to hit all the emotionally satisfying marks. Ultimately, it's the visual landscape that makes Alice's newest adventure so wondrous, as technology has finally been able to catch up with Burton's endlessly fertile imagination." Owen Gleiberman (Entertainment Weekly) said "Alice in Wonderland, written by the girl-power specialist Linda Woolverton, is a strange brew indeed: murky, diffuse, and meandering, set not in a Wonderland that pops with demented life but in a world called Underland that's like a joyless, bombed-out version of Wonderland."
Roger Ebert (Chicago Sun-Times) gave the film 3 out of 4 and said "Alice plays better as an adult hallucination, which is how Burton rather brilliantly interprets it until a pointless third act flies off the rails."

Exhibition -DVD release.

Dvd was released on June 1st 2010.

DVD Units Sold:	4,234,564
Consumer Spending:	$75,481,309

It was released 2months and 27days after the film had been out in the cinema.

Exhibition - Theatre Release Dates

London, Odeon Leicester Square saw the film first on a premier day, February 25 2010
Australia on March 4 2010
United States and United Kingdom on March 5 2010.
These releases were all through IMAX 3D and Disney Digital 3D, as well as in traditional 2D.

Exhibition-Box office gross.

Opening weekend-
$116,101,023 (USA) (7 March 2010) (3,728 Screens)
£10,555,220 (UK) (7 March 2010) (533 Screens)

Domestic- $334,191,110.

Foregin- $690,108,794

Distribution and marketing - other promotional opportunities

Props from the film were displayed in an "Alice in Wonderland" exhibit at Comic-Con. These costumes featured in the exhibit included the Red Queen's dress, chair, wig, spectacles and scepter; the White Queen's dress, wig and a small model of her castle; the Mad Hatter's suit, hat, wig, chair and table; Alice's dress and battle armor, and other props such as "drink me" bottles, the keys, an "eat me" pastry and stand-in models of the White Rabbit and March Hare.

On July 23 2009, almost a year before the film was released, Disney Interactive Studios announced that a video game based on the film, developed by French game studio Étranges Libellules, would be released in the same week as the film for the Wii, Nintendo DS and Windows PC, with the soundtrack being composed by veteran video games music composer Richard Jacques.

Distribution and marketing-Social networking.

The leaked verison of the film was orginally to be shown to one of 3 facebook groups that had the most members within the group. The groups had been created to promote the film. The groups used to promote the film are "The Loyal Subjects of the Red Queen", "The Loyal Subjects of the White Queen" and "The Disloyal Subjects of the Mad Hatter".

Distribution and Marketing - Trailers

On July 22, a month after the posters were released, a trailer was released but was shortly taken down. The trailer was made in the mad hatter's point of view and it was removed because Disney claimed that the trailer was not meant to be aired yet. The following day, the teaser trailer premiered at the Comic-Con convention but the trailer shown was different than the one that leaked. This time, the trailer showed the clips in a different order than in the leaked version.


http://www.imdb.com/video/imdb/vi975438873/

Distribution and marketing-Posters

The first pictures of the film were released on June 22 2009. These showed Jonny Depp as the Mad Hatter, Helena Bonham Carter as the Red Queen, Anne Hathaway as the White Queen,  and Matt Lucas as Tweedledee and Tweedledum.
Also in July, new photos emerged of Alice holding a white rabbit, the Mad Hatter with a hare, the Red Queen holding a pig, and the White Queen with a mouse.
The poster art copyright is held by the distributor of the film, Walt Disney Pictures.

Production-Casting.

Johnny Depp	Mad Hatter
Mia Wasikowska	Alice
Helena Bonham Carter	Red Queen
Anne Hathaway	White Queen
Crispin Glover	Stayne-Knave of Hearts
Matt Lucas	Tweedledee/Tweedledum
Marton Csokas	Charles Kingsleigh
Tim Pigott-Smith	Lord Ascot

Production-Companies.

The main production companies for Alice in wonderland are Walt Disney Pictures,Roth Films, Team Todd and Zanuck Company.